Seriously! You don't know how hard it is to get your kids to wear sunscreen, it was a huge hassle but now every time they go outside, they ask me to put some of this product on their nose. Can't say I'm surprised, my kids love to stick out like a sore thumb and already love paint as it is...just make sure to keep out of reach when your eyes are on them. Learned the hard way. But that aside, I felt guilty before because many sunscreens damage the environment so I just avoided it all together, but this product does that while being fun and it helps your kids not burn from the sun.